Case study · Huawei
Extend a physical demo area into an interactive 360 experience.
An interactive Virtual Demo Area built for Huawei Technologies Italia and used during the Smart City Tour.
- Brand
- Huawei Technologies Italia
- Context
- Smart City Tour
- Scope
- 13 areas, each with its own content — among them Smart Healthcare, Smart Education and Smart Energy
- Commissioned by
- FMA hub (agency), with GiacApp as technical producer
- GiacApp role
- 360 capture, interactive build, live chat integration, analytics and cloud delivery
- Technology layer
- 360 shooting · live chat · cloud servers + CDN · analytics
See it running
Thirty seconds of the real thing.
Nothing loads from YouTube until you press play.
Challenge
Show a demo area to people who cannot walk into it.
Huawei needed to demonstrate how AI, cloud and Wi-Fi 6 support digital transformation, give direct access to Smart Healthcare, Smart Education and Smart Energy content, and understand what visitors were actually interested in.
Solution
A navigable space with people behind it.
A 360-degree interactive tour of 13 areas, each with its own content — Smart Healthcare, Smart Education and Smart Energy among them — delivered from dedicated cloud servers behind a CDN. Real-time support came from a live chat staffed by expert operators, and analytics tracked interest and preference across the whole experience.
Huawei’s marketing campaign around it generated thousands of interactions with the digital content.
Why it matters
Reach and measurement, not just a nice tour.
A virtual environment earns its budget when it is instrumented. Analytics and a live operator turned a walkthrough into a lead and insight channel.
A virtual environment earns its budget when it is instrumented.
Immersive
Inside the virtual demo area
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