White-label technical production
Your creative direction. Our job is to make the difficult technical layer work.
Bring us in during briefing, pitch, feasibility or active production. The solution does not need to exist yet.
When to involve us
Before a creative promise becomes a technical constraint.
We can join while the experience is still being shaped: validate feasibility, identify risk, prototype uncertain interactions and give the production team a realistic technical path.
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A capability you don’t want as fixed headcount
Real-time 3D, computer vision, embedded devices and event platforms need specialists you cannot keep busy all year. You get the capability for the project, not the payroll.
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An honest answer before the pitch
“Can this be built, in this budget, in this time, in this venue?” We answer that during your pitch phase, so you don’t sell something that hurts you later.
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One supplier instead of four
Software, custom hardware, integrations, onsite installation and live support — one team owns the whole chain, so nobody can point at anybody else at 8am on show day.
Track record
Agencies brief us. That is not a new positioning, it is the business.
Nearly every project on this site reached the brand through an agency. We were the technical producer behind it, working to their creative direction and their client relationship.
- Competitive Mind
- Mastercard — real-time avatar installation, connected totems, event and booking platforms
- FMA hub
- Mercedes-Benz Italia, Enel X, Huawei, WIND, Maserati, Open Fiber — national training events, branded gaming, physical simulators, 360 experiences, contract kiosks
- JustBit
- Bulgari, Italo, CONOU, IQOS — VR product experience, employee engagement platform, web AR, 3D product configurator
Collaboration model
We do not need to own the creative concept.
- NDA-friendly collaboration
- White-label technical production
- Technical feasibility during pitch phases
- Concept validation and risk mapping
- Rapid prototyping
- Real-time development
- Custom software and hardware
- Sensor, device and AV integration
- Onsite deployment and show operation
- Remote support and maintenance
Production workflow
Concept to support, with the risky part proven early.
The full version, with what happens at each step and where projects usually arrive, is on How we work.
- Concept
Understand the experience, the audience and the production intent.
- Feasibility
Identify technical risk, dependencies and the right implementation path.
- Prototype
Test the difficult interaction before it becomes expensive to change.
- Production
Build the complete software, interaction and hardware layer.
- Integration
Connect AV, devices, sensors, services and third-party infrastructure.
- On-site
Deploy, test and operate inside the real production environment.
- Support
Maintain, monitor and evolve the system when the production requires it.
We would rather tell you something is a bad idea than build it badly.
We are not an AV rental company and we are not a generic software house. We do not sell you a product catalogue and we do not pretend everything is possible.
What we are good at is the awkward middle: the part of an experience where custom software has to talk to physical hardware, to a client’s systems, and to a room full of real people, reliably, once, at a fixed date that cannot move.
Ongoing development capacity
Not every piece of work fits into a project with a start and an end.
A Dev Cell is a senior developer reserved for your agency, working continuously on what your projects need. Some weeks that is a client platform, some weeks it is three small tools and a fix before a show. You brief it the way you brief an internal team, and it stays with you between projects.
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One senior, reserved for you
A cell is built around a senior developer who works on your projects and nobody else’s. Nothing is quietly delegated downwards to someone learning on your account.
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Context that does not reset
The cell keeps what it learned on the last job: your clients, your systems, your conventions, the thing that broke the night before an opening. You stop spending the first weeks of every project explaining the same setup to a new supplier.
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Work you would otherwise turn down
Small development jobs are awkward to quote and easy to lose money on, so they get declined or handed to whoever happens to be free. With a cell already in place they become ordinary work you can accept.
- One senior developer, reserved for your agency
- White-label: the cell works under your name, with your clients
- A period agreed in advance, reviewed before it continues
- Priorities set by you, and reordered whenever the week changes
- Direct contact with your project managers, not a ticket queue
- Web, platform and integration work, including the small internal tools
- Maintenance on systems already running, including ones we did not build
- The rest of the studio behind it when a project needs a specialist
Tell us what keeps landing on your desk without a developer attached
Practicalities
The things procurement will ask you.
- Engagement model
- White-label subcontractor or named technical partner — your choice, agreed before we start.
- Confidentiality
- NDA before briefing, as standard. We do not publish a case without written approval.
- Security
- ISO/IEC 27001:2022 certified.
- Where we work
- Built in Milan / Rome, Italy. Deployed on site across Europe and the Middle East.
- Languages
- English and Italian.
- Commercial focus
- Europe and UAE.
Start
A short brief is enough to start.
Tell us what the experience should do, where the project is today and when it needs to become real. Early concept, feasibility and active production are all valid starting points.