Turn a branded web game into a measurable engagement mechanic.

Challenge

A campaign mechanic that still has to be fun.

Enel X wanted branding, a stronger link to motorsport, and a way to engage and reward both employees and customers — through something simple enough to play in a browser on the first attempt.

Solution

Reach the finish line, fast.

A side-scrolling web game with deliberately simple mechanics: reach the finish in the shortest time, avoiding obstacles and using recharge power-ups. Every run produces a score that enters a final leaderboard.

The system is fully customisable in graphics and content, and supports user registration for qualified lead capture and instant-win prize mechanics.

It ran in the United States and in Spain, used for an internal employee contest with Formula E tickets in New York and Rome as the prizes. An unbranded version is playable at games.giacapp.com.

Why it matters

The fast entry point.

Not every brief needs a ground-up custom system. This is the format agencies can deploy quickly for a campaign, then extend where the project actually demands it.