Case study · Enel X / International contest
Turn a branded web game into a measurable engagement mechanic.
A motorsport-themed web game built for an international Enel X contest offering tickets to the Formula E races in Rome and New York.
- Brand
- Enel X
- Format
- International contest with Formula E tickets as prizes
- Delivered through
- A partner agency, with GiacApp as technical producer
- GiacApp role
- Game design and development, leaderboard, registration and prize mechanics
- Technology layer
- Web game · lead capture · instant win
Challenge
A campaign mechanic that still has to be fun.
Enel X wanted branding, a stronger link to motorsport, and a way to engage and reward both employees and customers — through something simple enough to play in a browser on the first attempt.
Solution
Reach the finish line, fast.
A side-scrolling web game with deliberately simple mechanics: reach the finish in the shortest time, avoiding obstacles and using recharge power-ups. Every run produces a score that enters a final leaderboard.
The system is fully customisable in graphics and content, and supports user registration for qualified lead capture and instant-win prize mechanics.
Why it matters
The fast entry point.
Not every brief needs a ground-up custom system. This is the format agencies can deploy quickly for a campaign, then extend where the project actually demands it.
Not every brief needs a ground-up custom system.
Everything above comes from what giacapp.com already publishes. Still missing, and only you have it: players and registrations generated, the countries the contest ran in, and whether the playable demo can be linked publicly. Nothing has been invented — that is why those figures are absent. Also confirm whether the commissioning agency may be named here.
Planning something similar?
Talk to us before the technical choices become fixed constraints.