Case study · Bulgari / Launch event
Let guests explore a premium product from the inside out.
An immersive experience built for the launch of the Bulgari Diagono Magnesium watch, in two interaction modes.
- Brand
- Bulgari
- Context
- Diagono Magnesium launch event
- Commissioned by
- JustBit (agency), with GiacApp as technical producer
- GiacApp role
- 3D product build, application designed for both headset and gesture interaction
- Technology layer
- One application, two interaction modes · Samsung Gear VR · Kinect gesture control · detailed 3D product
Challenge
Sell the engineering inside a luxury object.
The Diagono Magnesium’s selling point was its technical content — which is precisely the part a customer cannot see while the watch is on a cushion under glass.
Solution
Two ways into the same 3D product.
In Samsung Gear VR, the watch sits in a 3D environment and breaks apart to reveal its main components; the wearer reassembles it by moving their head. On Kinect, a gesture interface lets a guest select and open the 3D watch to inspect its interior and construction detail.
It is one application, not two: the same build was designed from the start for both technologies, so the 3D product, the assembly logic and the content stay identical whichever way a guest approaches it.
Why it matters
Legacy hardware, current craft.
The headset is of its time. The discipline is not: modelling a premium product accurately enough to survive close inspection, and designing an interaction a guest gets right on the first try, is the same job today on current hardware.
The headset dates. The craft does not.
See it running
The product, taken apart in real time.
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Luxury / VR
Inside the experience
Planning something similar?
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